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Often users ask us in the background if we can recommend some good WordPress SEO plugins and tools. Because search engines are still the primary source of traffic for most websites, optimizing your website for search engines can lead to higher rankings for your website in search results and a significant boost to your business.
In this post, we will share some of the best WordPress SEO plugins and tools you can use. Some of these tools offer similar functionality, so we’ll highlight which plugin is best for a particular scenario.
When reading articles on SEO tips or searching for “best free WordPress SEO plugins,” you’ve likely come across articles that include dozens of tools. For novice users and people who don’t understand technology, these articles seem too obscure.
In fact, you don’t need a ton of SEO tools to rank higher in search.
There are many blog posts sharing the most popular and best-used SEO plugins, it is crucial for you to understand the use case of each tool.
For example, if you don’t want to install more than one WordPress SEO plugin on your website, then we would recommend Yoast, All in One SEO, Rank Math, and SEOPress. In order to avoid plug-in conflicts, you only need to choose one of them.
We’ll mention SEMRush, Ahrefs, and a few other powerful tools, but not all of them will be used for the first time since they have similar functionality. We’ll share the best features of each tool.
Without further ado, let’s take a look at our pick of the best WordPress SEO plugins and tools.
Yoast SEO is the best WordPress SEO plugin on the market, it provides a complete set of website optimization tools to help you optimize your website.
It allows you to easily add SEO titles and descriptions to all articles and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates a sitemap in XML format for your website content so that search engines can crawl the website content without barriers. If you have used other SEO plugins before, it can also help you import SEO data easily.
Our site is also using the Yoast SEO plugin to help optimize titles and descriptions, manage redirects, control homepage settings, generate sitemaps, and more.
But we didn’t use the full features of Yoast SEO, such as content analysis. Because we feel it falls short compared to a more comprehensive writing assistant solution like SEMRush.
This is about the following tool.
SEMRush is the best SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, SEMRush offers a comprehensive set of tools to increase traffic to your website.
You can use it to search for some natural keywords and search terms that you can easily rank for. You can also use it for competitive research to see where your competitors are ranking for their keywords and how you can beat them.
The SEMRush SEO Writing Assistant tool can help you optimize website content and make your articles rank in the top ten positions for key keywords. This tool is integrated with WordPress and allows you to write high-quality content that is more popular with search engines.
Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their website’s presence in Google search results.
Warns you when Google can’t crawl and index pages on your site, and you’ll also receive helpful tips on how to fix those crawl errors.
Most importantly, it can show what keywords your site is ranking for, anchor text, average position, impressions, and more. You can use this data to find keywords that can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new article ideas.
Yoast SEO has a built-in feature that can integrate Search Console without writing a single line of code.
MonsterInsights, another tool we’ll talk about later, can help you display Search Console report data directly on your WordPress dashboard.
Ahrefs is an all-in-one SEO tool for marketers, bloggers, and businesses. It is the best alternative to SEMRush and offers many similar tools and features.
You can use it for keyword research, competitor analysis, backlink research, monitoring keyword rankings, and more.
It also provides a detailed content analysis tool that can help you optimize content for a specific keyword.
While there is a ton of overlap in functionality, Ahrefs’ really powerful feature is backlink analysis. We can use this to see which sites are linking to other competitors but not ours. This feature allows us to get more backlinks and build more partners.
It also helps us identify which competitors are ranking for content that we don’t, so we can create content on those topics to gain exposure.
Last but not least, Ahrefs can help us better identify duplicate content and keyword conflicts, which helps us merge and upgrade article content to improve rankings.
For the above reasons, we purchased SEMRush and Ahrefs as they are both very useful for specific use cases.
No one on this planet knows what people are searching for better than search giant Google.
Did you know you can get keyword ideas using Google’s own Google Keyword Planner tool? This free tool is for Google advertisers, and anyone can use it. Its main purpose is to show advertisers which keywords are available for bidding on their ad creatives.
It allows advertisers to choose the right keywords by roughly showing search volume, number of results, and difficulty.
As a content operator or blogger, you can use this data to find keywords with high search volume, advertisers that are more interested in, and important keywords that you can easily rank in front of other websites.
All in One SEO Pack is a popular WordPress SEO plugin that provides a complete set of tools to help you optimize your website. You can use this plugin to add SEO titles and meta tags, Open Graph meta tags, XML sitemaps, image sitemaps, and more.
It works seamlessly with WooCommerce to optimize your online store. The plugin itself is very easy to install and allows you to use the feature manager to control access to different settings.
The All in One SEO Pack Pro plugin provides more extensions, and the price is easier to accept than Yoast SEO. So that’s why it’s the #2 WordPress SEO plugin on the market.
Tip: All-in-One SEO Pack can be used instead of Yoast SEO. Remember you only need one SEO plugin for your website.
SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features an SEO plugin should have, such as titles, descriptions, Open Graph support, XML sitemaps for images and content, redirects, and more.
It is very simple to install and use for WP novice users, and there are also advanced settings for experienced users. It rivals all the top WordPress SEO plugins on the market in terms of functionality and ease of use.
The biggest reason why users choose SEOPress over Yoast SEO is that the premium version is very cheap and provides many similar functions.
Tip: SEOPress can be used instead of Yoast SEO. Remember you only need one SEO plugin for your website.
Rank Math is a fast-growing user-friendly WordPress SEO plugin that lets you optimize your website for search engines and social media. It comes with a setup wizard that lets you import data from other SEO plugins during installation.
This plugin allows you to easily add titles, descriptions, and Open Graph metadata to blog posts. You can also generate XML sitemaps, connect to Google Search Console, and control access to plugin features based on user roles.
Tip: Rank Math can be used instead of Yoast SEO. Remember you only need one SEO plugin for your website.
Rich Snippets can make your website stand out in search results by showing star ratings below reviews, prices below products, images or videos next to descriptions, and more.
Search engines use data in Schema format to obtain the above information. All-in-One Schema Rich Snippets optimize your website by adding Schema metadata to the website.
The plugin supports comments, events, tasks, products, recipes, applications, videos, and articles as Scheme content types, and can coexist well with existing SEO plugins on the site.
Keyword Tool is one of the best free keyword research tools available, enter keywords and generate keyword ideas. These keyword suggestions are gleaned from Google’s auto-suggest feature, which, among other things, can show you keyword suggestions from sites like Bing, YouTube, Amazon, and more.
By upgrading to the premium version, you also get search volume per keyword, cost-per-click, and other data.
Broken links will affect the SEO of the website, and will also bring users a bad experience. If you’ve been blogging for a while, you should regularly check your site for broken links and fix them.
Broken Link Checker is a free WordPress plugin that you can use to find broken links on your website and fix them without editing your posts.
This is a very useful plugin and it’s completely free. The only downside is that it is resource intensive and may slow down your server. Some hosting providers like WP Engine have blocked this plugin.
Since this plugin will slow down your website if you have a lot of content. We use the Ahrefs tool to detect broken links because it helps us keep our website up and running.
Of course, if your hosting company has not banned this plugin, you can enable it when needed, check and fix the dead link before disabling it, so as to ensure as little impact on the server as possible.
Tip: Redirection is a free plugin that can help you redirect broken links to appropriate pages on your website.
SEOquake is a very useful SEO tool for website owners. It runs as a browser plug-in. There are corresponding versions on Google Chrome, Mozilla Firefox, Opera, and Safari.
It can provide information related to SEO for any website. This information includes page health, site age, last update time, Alexa rank, and many other parameters. It is the most downloaded browser plugin by SEO experts.
Besides that, when you enter keywords, the SEOquake toolbar can show you all the same data search results. This information can be very useful if you are measuring competition for different keywords. You can also download the search results in CSV format and then display the search data in Excel.
These tools will give you more advantages when optimizing your website for SEO. They don’t call themselves SEO tools, but they are essential for every website and play a big role in your website’s search performance.
Site speed is a major factor in search rankings. So that’s why you want to monitor the speed and performance of your website to make sure it doesn’t affect SEO.
The easiest way to speed up your website is to enable caching. WP Rocket is the best WordPress caching plugin on the market, it allows you to enable caching for your website very easily by yourself.
Alternative: WP Super Cache
Many WP novices usually rely on their own guesses to make market decisions. You don’t have to if you can easily get the advice you need to optimize your website’s SEO strategy.
MonsterInsights is the best Google Analytics plugin for WordPress. With this plugin, you can install Google Analytics in WordPress very quickly and display easy-to-read reports right in the WordPress admin.
It can show where your users come from, which content is more visited, what users are doing on your website, and so on. You can also use it to track the SEO performance of WooCommerce to see which products are popular and where users leave.
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Hope this article helped you find the best WordPress SEO plugins and tools.