How to Get a Authentic Valuation of Your Domain Name

To get a better idea of ​​what people are willing to pay for your domain, you must calculate its estimated value.

Domain name valuation is a crucial first step in the sales process. However, you don’t have to actively seek sales to do this.

Many owners utilize appraisal techniques to understand how to improve their website and increase the overall value of the domain.

Evaluating domains and deriving monetary values ​​is a holistic process. There’s no magic formula that can get you a price tag in minutes. The process involves looking at several factors and understanding the market.

Why domain name evaluation is important

Whether you have a simple blog or a thriving e-commerce site, knowing the value of the domain name you own can make a huge difference in your decision to sell. In our increasingly digital world, there is a lot of money to be made buying and selling domain names. There are only so many good addresses to move around. Knowing roughly what your investment is worth can give you an upper hand in negotiations.

If someone or a company wants to buy your domain name, they’ve probably looked at the hard data and evaluated it themselves. The last thing you want is to put the ball in their court and get ripped off. By knowing what it’s worth, you can offer a fair price and negotiate from there.

From a practical standpoint, a domain name is just one part of a URL. However, they also play a larger role beyond the scope of the World Wide Web. Businesses rely heavily on domain names for advertising and brand identity. This domain is also directly related to companies and the way they do business. You can use this to gauge the genuine interest in your domain name among potential buyers. If a buyer is serious about buying, your knowledge of what a domain name is worth can help you get as much money as possible.

field base

A domain name is the easy-to-remember part of a URL. This is what web users type in their browser’s address bar to get to the website. In the domain name itself, there are two factors that can affect the final valuation.

The first part is called the second-level domain name, or SLD for short. This is usually the name of the website itself. Companies often use their own names instead of separate identifiers. For the address Google.com, “Google” would be the SLD.

Then there are top-level domains. TLD is an abbreviation after SLD. The most popular TLDs include .com, .org, and .net. However, there are hundreds of new gTLDs available.

Factors that determine the value of a domain name

As we mentioned before, there are a lot of factors to consider when you’re trying to determine the value of a domain name. To make an accurate assessment, you need to understand how these factors make a website successful and why they matter.

related keywords

Using solid keywords in your domain name can increase its value significantly. Getting noticed online is all about search engine optimization, which relies heavily on keywords. Keywords are what people use to find new products, sites, and services related to their specific search query. If you have a keyword in your domain name, the website will rank high in search engine rankings. thereby increasing popularity.

Companies can spend thousands of dollars to get their website noticed. Many people use Google AdWords and pay for certain keyword search impressions. All of these can be avoided with a solid domain name, which is why this factor is important.

The most profitable domains use broad keywords that can be easily adapted to buyers’ needs. Some examples include Hotels.com, Cars.com, and Insurance.com. Big corporations snatched these things up for millions of dollars and went on to do big things, justifying the huge investment.

Check Keyword Traffic

If you’re not sure about any of the words in your domain name, you can turn to Google for more information. Google Trends lets you see how a keyword’s popularity has risen and fallen over time. You can even see how many searches are made each month. When you’re determining the value of your domain, use this tool to gauge exactly where those keywords are currently.

While your domain may contain recognizable keywords, that doesn’t necessarily mean it’s relevant to what end users are after. Look at the popularity of the term to determine how it affects the overall value of the domain.

TLD

There are many TLDs available. However, most people are only familiar with generic ones. Domain extensions like .com, .net, .co.uk, etc. have been around for a long time. They are instantly recognizable. Therefore, most people stick to URLs that end with these extensions. Despite all the fun and quirky TLDs that have popped up over the past few years, internet users still consider older favorites to be more trustworthy.

normal traffic

The success of a domain name can also be a driving force in the valuation process. An established website already has an audience, which makes buying a domain name easier for anyone. If the site is monetized, the value can go up even further. You’ll earn a stream of passive income, so monetization efforts are always considered when evaluating domain names.

age

Domain names that have been around for a long time have a higher value because they help with SEO. Search engines tend to rank established websites higher on the results pages. However, this only applies if the domain is activated. Domains that are parked or just display ads to monetize are not as valuable. Search engines like Alexa and Google focus on value-driven content, so parked domains don’t carry as much leverage in negotiations.

You can also use the age of the domain and its content during sales discussions. A website with years of content is worth more than a website that was only established a few months ago.

Brand Promotion

This refers to the look and feel of the domain name. It can be difficult to apply a brand-based monetary value because the appeal of your domain name can vary from person to person. As we mentioned before, a domain name is something that is associated with the company or individual who purchased it.

An eye-catching, unique domain name is easier to market than one with just a string of letters. Think about how your domain name can be used in different industries. It doesn’t even have to be a real word. If it sounds good as a business name, you might be able to find a generous buyer for it. In many cases, businesses change their names to fit the domain and not the other way around.

number of characters

When it comes to URLs, short and sweet are always preferred. Shorter domain names are easier to remember and can be used in many different ways. Unfortunately, many short names are already registered. This is especially true for base TLDs like .com. Most buyers would rather pay more for an available short domain name than save money and have a new domain name that is difficult to type.

How to evaluate your domain name

Now that you know what a good domain name is, it’s time to start getting information about your own domain name. The details in the previous section, while important, are theoretical. They should be used as a guide to obtain rough estimates. If you want more accurate data, you can use the following method.

Compare your domain name with recent sales

When people sell a car, they usually look at recent sales figures to see how much they can fetch. Domains can do the same thing. Many websites provide information about recent domain name sales. These include sites like DNJournal or ShortNames.

While you won’t be able to search these sites and get an exact match for your domain, you can view transactions from the past few weeks. Look at the domain name itself and its value. You can use this data to compare and contrast the quality of your own domain names and come up with a reasonable starting price.

See buyers are now bidding on your domain name

There’s no better way to get the real value of your domain name than by selling it. This might seem like an overkill, but it’s very effective. You see, it probably can only get you so far. The real value of your domain is what real people are willing to pay for it. Just because it looks like it fits all the boxes doesn’t mean you’ll make a lot of money doing it. On the other hand, you might think that your domain name isn’t worth much at all just to find someone who’s been searching high and low for something similar.

This technique can be a bit tricky, but there are ways to minimize the risk. Essentially, you’re advertising your domain on marketplace sites as if you’re selling it. Then you just have to wait and see what offers you get. To make sure your domain name doesn’t actually sell, you can apply for a hold on your listing. This reserve prevents sales from proceeding unless a certain threshold is reached. On domain marketplace sites like Flippa, you can set the reserve amount fairly high and hide the amount from buyers.

Most domain name auctions last around two weeks. During this time, people look at your ad, look at your domain, and make offers based on what they think it’s worth. Because your reserves are hidden, there is no outside influence. Just real and honest information about the value of your domain.

Invest in domain name evaluation tools and services

If you want the most accurate information on how much your domain name is worth, a valuation service is your best choice. These sites handle all the research for you. They will compare with similar fields and consider each factor to come up with an estimate.

The great thing about using a valuation service is that the reports they generate are full of hard data. Many tools will provide analytics for everything from page views to keyword value.

Checkout Domain Name Evaluation Service

The following domain name evaluation sites provide accurate and easy-to-use convenient services. They can determine your domain values ​​and provide you with data to support those findings. Of course, there’s no guarantee that you’ll actually get what these domain name assessment tools tell you. However, the information they provide can give you a realistic asking price to start with when you want to sell.

Estibot

Estibot.com is a free domain name evaluation service that can give you some in-depth information about your domain name that you may not know. Many aspects of your website are considered before determining its value. In addition to the previously mentioned factors, Estibot also focuses on the potential that a domain may have. To do this, it looks at how keywords are optimized and how much advertisers are paying for each click.

After creating a report, you will have access to various metrics. Detailed lists and graphs show how the domain is performing compared to similar competitors, giving you and potential sellers an idea of ​​its capabilities. If you eventually decide to sell, Estibot has its own marketplace. The service can even generate leads to help you find buyers.

GoDaddy is one of the largest and best domain name registrars in the industry. It only makes sense that they provide assessment tools. This service is very powerful. It uses machine learning, proprietary valuation models, and an extensive database of companies to determine the final price.

The service looks at many different parts of the domain. One of its biggest focuses is search engine optimization. GoDaddy will check the popularity of any keyword in the domain name and assign it a value. Companies can also double-check the length of the domain name, the amount of traffic the site gets, and more.

silk

Using Sedo’s appraisal service does require a higher price. However, the company is a premium domain valuation company that analyzes 10 different factors to arrive at the final value. Some of these factors include how well it’s optimized for search engines and how well it’s suitable for advertising.

Sedo can evaluate individual domains or your entire portfolio. One unique thing that sets this company apart is that they have the largest website sales database in the world. Your domain will be compared to the information in this database so you can better understand what to expect.

$itePrice price

$itePrice uses a variety of metrics including site rank, keyword popularity, statistics, and sales for similar domains to come up with an estimate for your domain.

One of the main features of $itePrice is its ease of use. Simply enter your domain name into the valuation tool and within seconds you will receive a detailed report of your domain name valuation. This report includes a breakdown of the various metrics used to derive the estimates, allowing you to see how your domain compares to other domains in your niche.

Based on data collected from sources such as SemRush, Moz, Majestic, social media sites, and search engines, your report will show you not only the domain name’s valuation but your entire website’s valuation.

In addition to valuation tools, $itePrice also offers professional expert valuation services. For a fee, you can have a professional domain name value checker assess the value of your domain name, taking into account a wide range of factors and metrics. This is especially useful if you are looking to sell your domain name and would like a more detailed and comprehensive assessment.

Free Valuator

As the name suggests, Free Valuator is a tool that you can use without spending a dime. However, the tool does offer some paid services if you need more in-depth information. As with many of the tools on this list, compare domain names to recently sold names. It also uses Alexa and Google to gather information about SEO and traffic statistics.

Once the free estimate is complete, you have the opportunity to purchase a premium or crowdfunding estimate. Advanced options are performed by professionals. With a crowd assessment service, you can get feedback from some of your site’s users on how much people would actually pay.

Epic

Epik is considered the tool of choice for those who are serious about buying and selling domain names. The company has a unique feature called “Fairness Opinion”. Essentially, you get deals vetted by professionals to determine if the deals are honest and fair. This is a handy feature that provides peace of mind no matter which side of the transaction you are on.

In terms of evaluation, Epik is available in two versions. One is free, while the other is a more personalized assessment by a professional. Both use Alexa Rank and information from archive.org to determine results.

website outlook

website outlook is a free service that provides a surprising amount of information. Over 20 different factors were examined during the assessment, all driven by hard data. It looks at your daily visitors, keyword usage, and Alexa rank.

A cool feature of this tool is its ability to show you how much it will cost you to use AdWords. This affects the ultimate value of your domain, while also giving you the information you need to make improvements.

stitches

This assessment tool is very easy to use. Just enter your domain name in the empty search field and the tool will do the rest. It looks at many of the same factors as other valuation firms. However, it also leverages Alexa Rank and Moz.

All generated data are color coded for easy reading. You can browse the information to see how your domain compares to similar sites. StatChest even provides some safety information. It determines whether a domain is trustworthy and provides recommendations to potential buyers.

DomainIndex.com

DomainIndex is a tool for website owners looking to improve. However, it can also be used to calculate the overall value of a domain to see what you can get for it. To reach a conclusion, the tool will consider all factors and check the Alexa rank.

The final report is divided into three parts. It shows you ad revenue and page views. Best of all, it can be set to display information daily, monthly, or yearly. This allows you to understand how traffic and performance change over time.

summary

As a website owner, it’s always good to know how your domain is doing. Whether you actually want to sell is irrelevant. Knowing how much your domain name is worth can help you take your website to the next level. If you decide to sell your domain name, doing a little research or using one of the many appraisal sites available can ensure you’re getting a fair deal.